Dreams don't have deadlines
YOU'RE HIRED!
Create your own cereal brand.
A cereal company needs a brand-new product. You're the designer.
Today: ideas + 2 rough sketchesWhich cereal would YOU pick?
BLAST🐯SUPER CRUNCHY!
BITES🌙GALAXY BERRY
OATS⚡FUEL YOUR DAY
What caught your attention first: name, color, image, or lettering?
What makes packaging work?
BRAND
The identity people recognize and remember.
LOGO
The distinctive name or symbol of the product.
MASCOT
A character that helps the product stand out.
TYPOGRAPHY
How letters look and communicate personality.
TARGET AUDIENCE
The people the product is designed to attract.
COMPOSITION
How images and words are arranged.
Your design mission
Invent a cereal that does not exist.
1. Name it
What will people call your cereal?
2. Flavor it
What does it taste like?
3. Sell it
Who is it for, and why would they want it?
It can be funny, strange, sporty, spooky, futuristic, or completely original.
Build your brand
Cereal name: __________________
Flavor: __________________
Target audience: __________________
Mascot or main image: __________________
Try these idea starters:
• What if your cereal came from another planet?
• What if a sneaker brand made cereal?
• What if your cereal had a superhero mascot?
Keep your ideas on the same paper you will use for your sketches.
One brand. Two layouts.
Huge cereal name + small mascot
Huge mascot + name across the bottom
Teacher: quickly draw two different arrangements on the board. No need to finish or color them.
Draw TWO different cereal box ideas
- Show the cereal name in both designs
- Include a mascot or strong main image
- Make the layouts noticeably different
- Try expressive lettering and clear composition
Sketch lightly. These are rough ideas, not final artwork.
Time to design
Create two layouts. Keep the sketches loose and readable.
Choose your strongest concept
Circle Sketch A or Sketch B.
Finish this sentence:
“I chose this design because __________________________.”
Make sure your paper includes your name, cereal name, flavor, target audience, and two sketches.
Next time: Make it stand out.
In Lesson 2, we'll refine the best sketch with stronger typography, a mascot or central illustration, and a color palette.
You do not need a physical cereal box yet.
Save your sketches!